Focus on the Family is apparently planning to advertise their website, which explains how to become un-gay, by distributing 5,000 stress balls with the site's address on them at the Macy's Thanksgiving Parade.
No, this isn't a South Park script.
But, you know, all they're saying is if you're at the Macy's Parade looking to fidget with a stranger's balls... well Focus on the Family can help you out. That's all.
(Sorry. Must not be childish.)