When I said that the "Me Customer- You My Employee" attitude is prevalent among 10% of the students that was more of a guess than an actual figure. I haven't yet asked my students how many of them see us as part of a service industry because I'm sort of scared to find out. Here's another post from Inside Higher Education, with my added empasis...
Kevin, an undergraduate, writes:
"I see the rate my professor website, although I have not yet entered any comments (though I might soon) as a useful resource when I choose classes.
"Note in other service industries the prevalence of employee service rating cards, turned into the hotel, restaurant or other service. They give the customer a chance to tell the company how they were assisted. I think rate my professors could serve the same purpose. There will be people, who, like the service cards, will write nonsense or inaccuracies or undeserved praise. A smart administration will take these things into account.
"In market economies (which higher educational institutions seem to believe and to a certain extent behave as though they are not part of), people are compensated not on the basis of how hard they work or claim to work, but on how well they provide value to customers (ie how much the students are educated)."
Notice that the student in this scenario plays no actual role in learning. Education is simply provided to them.