If you are going to travel all the way to Vienna to see the fancy old buildings, soaked in age and magnificence and the splendor of aristocratic inbred self-glorification, why, WHY is it necessary to have the tourism board make a brand-recognition project out of it? Why do you need a logo? Why do you need a mascot? (Yes, the Museums Quartier has a mascot.) Why did you bother going all that way, if what you really wanted was the comfortable innocuous visual shorthand of airport signage--brutally efficient, monochrome, friendly but bland?