But the idea that we can determine just what advertising is "sexist" in legislation- before we even see it- and then apply that definition to all of the cultures in the European Union? How does that work?
They are defining "sexist" as advertising that portrays women (but not men) as "sex objects" (as opposed to sexual beings?), and anything that portrays "gender stereotypes" (which are never fixed). So no more ads with Mom cooking while Dad works on the car. And won't legislating against one set of stereotypes just create new stereotypes? In twenty years, won't the eurocrats just be creating laws about ads that show Mom working on the car while Dad cooks dinner?
Or is all of this basically hopeless? As culture seems to be created through the sum total of billions of individual decisions, isn't it impossible to legislate it? Shouldn't the EU be, instead, spending the money to flood the market with images that they approve of, and hope that tastes change over time?
I would, however, be okay with banning this kinda creepy Orangina commercial that was shown everywhere I went in France.