I have a friend back in DC who works for Ralph Nader. (One thing about Washington, DC is that you end up with friends who work for just about every politician.) Anyway, my friend used to laugh about Nike, because the Nader office would get letters from the company every other week. Apparently, somebody at Nike thought it would be a good idea to do a commercial with Ralph Nader holding up a Nike shoe and saying: "Another shameless attempt at marketing." The company kept offering to pay $5 mil. to Nader's favorite charity if he would shoot this ten second commercial.
What's funny about it is that, when you think about it, that's a terrible idea for an advertisement! Who in the world would say: "Oh look, honey- it's crazy old Ralph Nader! Let's go buy some Nikes!"?
Actually, William S. Burroughs for Nike was a pretty weird idea too... "What running shoes allow you to take heroin, shoot your wife in the head and have sex with Tangiers boys, all in total comfort?"